WHY DOGA MAKES US HAPPY

WHY DOGA IS THE NEW YOGA 
( by Mahny Djahanguiri )
Surprisingly enough (...or maybe not …) my company Dogamahny TM has seen an influx (50 percent ) in ticket sales purchased between July and Dec 2017 .These figures will triple in the next coming months .
DOGA IS HERE TO STAY.

Our main customer /client are beginner yoga students & non-dog owners .
This goes to show that DOG YOGA or DOGA-yoga For You and Your Dog is no longer a niche and a " crazy concept" but a commercial mainstream yoga phenomena like BIKRAM was in 2010-2015 .
The answer is simple : DOGS make us feel special. DOGS don't judge unlike some yoga studios .

Market Research has proven that "Newcomers to yoga " find-doing yoga in a non-yogic environment less threatening then going to a yoga studio.

We have VOUGUA which runs above a Fish and Chip Shop in Dalston , BROGA which is part of the Royal Vauxhall Tavern and BEER YOGA which is part of any local pub ....

Maybe choosing to go for your first yoga lesson that entails going to a " slick" yoga studio with some snotty receptionist awaiting your money with a half hearted Nama-stay - and — now-go , as you make your way upstairs yoga session with 27 stressed out yogis in a broom cupboard oozing more vitriol and competitiveness then Donald Trump on twitter .…Err.… ...Less ...compelling?

DOGA enables newcomers to chill , relax and aim for less .

Doga is simply.… More fun!

Dogs usually await us at reception with a warm hearted "woof " or lick without asking for credit card details or your e-mail address. If your lucky, you get the chance to see a quick demo of " cock the leg" as you inhabit and roll our your yoga .Dogs do a paw-some " Tripod Down-dog " which frankly puts Shiva Rea to shame .( if only Shiva Rea owned a pair of piddle friendly doggie yoga pants designed by Dogamahny TM)

Yes, ...doga gets messy. SO WHAT! Isn't that the aim of yoga to deal with our own shit ?

Especially in this day and age of "WAR OF THE HAND STANDS " curtesy of Instagram, I frankly cant watch another video of some dudess on a beach in South End performing yet another yoga pose calling it " bliss " whens its plain obvious that she's freezing her nuts off. Wear some clothes , woman !
Instagram promotes too many inversions and not enough layers.

The new YOGA practitioner doesn't want "yoga snobbery ".What they want is to SHARE.
They want to interact and be part of a community and go away with a sense of purpose of belonging .They want to feel like they have done some yoga , but not so much that they had to sweat and need a shower.
The new yoga client is frankly quite lazy and a bit bored of stretching.

Modern day yoga newbies don't want sweat .… They want to be liked and like others. Familiar ?Dogs help to break the ice .You might even get yourself a date.Dogs gets you a date and possible even a new dog !!!!
Watch out for next years DOGA ADOPTION DAY.
People share each others dogs , so non-dog owners can have a go at taking care and petting something sentient and living ....…AND you learn yoga from a certified yoga teacher who doesn't know how to do FUCKING handstand ... isn't that amazing ?
Because guess what , handstands don't make you happy... headstands do !
And because we are all crap at yoga ...you needn't worry about that your flexibility either.
You can now focus your mind on your breath , your calm and your dog .
Dogs want to participate because they sense our joy and ease not our distress and competitiveness.
They sense our vulnerability and need to be loved just like us ... and thats frankly YOGA. A two way stream.An Interaction not an addiction.
SO.....
Lets aim for all yoga teachers and studios to become more welcoming and real like our dogs .Spend less time on Instagram and more time on the mat. Adopt , borrow or steal a dog and join doga.

Last DOGA SESSION with Mahny : 30 TH OCT. 630-8pm
www.dogamahny.com

Doga Is Taking Over London | PetInsider
Dog yoga at studios like Doga Mahny is taking hold in London. Its great exercise for you and your dog and it helps relieve stress.
PETINSIDER.COM

13 thoughts on “WHY DOGA MAKES US HAPPY

  1. Do yоu mind if I quote a couple of your posts as long as I provide credit
    and sources back tо your webpage? My bloց is in the very same niche as yours and my userѕ would trulу
    benefit from a lot of the information үou present here.
    Please let me know if this ok with you. Appreciate it!

    1. That is absolutly fine please note Dogamahny TM and Doga is a registered trademark .
      Im the founder and author of Doga here in Europe .

    1. thank you Michael I’m glad I can be of help and hope that Doga will help with anxiety issues .
      I myself suffer from mental health problems and have used animal assisted therapy for my own recovery .
      I hope Doga will develop in the right direction .

      with best wishes
      Mahny

  2. Hello ,

    I saw your tweets about animals and thought I will check your website. I really like it!

    I love pets! I have two beautiful thai cats called Tammy(female) and Yommo(male).
    Yommo is 1 year older than Tommy. He is like a bigger brother for her. 🙂
    I have even created an Instagram account for them ( https://www.instagram.com/tayo_home/ ) and probably soon they will have more followers than me (kinda funny).

    I have subscribed to your newsletter. 🙂

    Keep up the good work with your blog.

    Regards
    Wiki

    1. Dear Wiki thank you so much and very much appreciated .
      Shame we can’t put the cats and dogs in the same room .

      Do spread the Doga .

      All the best

      Mahny

  3. Hello ,

    I saw your tweet about animals and thought I will check your website. I like it!

    I love pets. I have two beautiful thai cats called Tammy(female) and Yommo(male). Yommo is 1 year older than Tommy. He acts like a bigger brother for her. 🙂
    I have even created an Instagram account for them ( https://www.instagram.com/tayo_home/ ) and probably soon they will have more followers than me (kinda funny).

    I have subscribed to your newsletter. 🙂

    Keep up the good work on your blog.

    Regards
    Wiki

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